Millennium Unisex
Millennium Unisex
The many styles of JBS Underwear
JBS underwear is one of the oldest brands in the world in the category of men's underwear and largely popularity across the world since the Second World War. Back then, only a few underwear collections were made, the first so-called 300-series, which included boxer shorts and briefs.
Black underwear model leads to a touch
JBS underwear was among the pioneers when it came to developing new styles and collections that increased focus on fit and optimized design. Development approach to men's underwear fashion spawned a new range of black underwear in the 1960s, giving JBS mark a bold and dramatic image. The company's founder, Jens Bjerg Sørensen, whose initials form the acronym JBS shows skills in create publicity. In introducing the brand new black underwear collection, JBS defied the racial tensions at the time and proudly employed a black model to present the collection on the runway.
Unisex styles are in!
JBS provides cementing its position as one of the leading manufacturers of fashion underwear for men in the late 1960s and 1970s. With the sexual revolution is raging at this time, JBS spots a trend in unisex clothing and developing a style underwear to be worn by both men and women. JBS is no longer just men's underwear brand, and the session will be enormously successful.
The increase in the metrosexual male
After trying to break into other categories such as clothing and leisure wear jogging clothes, JBS center its product strategy in the late 1980s only to underwear for guys. 1990's increasing globalization and increasing competition from large international underwear brands that increase in popularity in line with the needs of the metrosexual man for self-representation. Men are very involved in their underwear choice, whereas before it was generally done for them by their mothers and wives.
Viral video underwear get 11 million impressions
Since the new millennium goes up, so that means new marketing opportunities, and once again JBS get much attention when launching a viral video online. The video was made to support the campaign "Men do not want to look at naked men", which reverses the traditional gender roles. The video shows a young woman wearing a white pair of men's briefs, behaving like a "real man". Campaign and collection has been a massive success, and more than 11,000,000 people watch video online, propelling the brand on the international scene underwear.
70 years of hard work and bold style choices have placed JBS as one of the most audacious and interesting brands of men's underwear.
About the Author
Jay Borg is a men’s underwear fashion enthusiast, who runs the popular Guys Underwear Blog. Being the premier mens underwear video blog on the web, the site is the best place to start if you are looking for underwear inspiration for guys.
Go to site and the latest men’s underwear videos, news, and pictures featuring men in briefs, guys in boxer briefs, and the popular low rise underwear styles.
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Millennium $3.97 Millennium |
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Unisex $7.93 Unisex |
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New Millennium Eyewear Jim $81.99 New Millennium Eyewear Jim Eyeglasses for Unisex are available at BestBuyEyeglasses.com in the following colors: Gold, Grey/Gunmetal. The frame material is Metal. These frames accept prescription lenses. |
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New Millennium Eyewear Natsuki $455.99 New Millennium Eyewear Natsuki Eyeglasses for Unisex are available at BestBuyEyeglasses.com in the following colors: Brown. The style is Square and the frame material is Metal. These frames accept prescription lenses. |
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New Millennium Eyewear Popura $455.99 New Millennium Eyewear Popura Eyeglasses for Unisex are available at BestBuyEyeglasses.com in the following colors: Brown, Green, Purple. The frame material is Plastic. These frames accept prescription lenses. |
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New Millennium Eyewear LF-241 $222.99 New Millennium Eyewear LF-241 Eyeglasses for Unisex are available at BestBuyEyeglasses.com in the following colors: Blue, Brown, Multicolor. The frame material is Metal. These frames accept prescription lenses. |
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New Millennium Eyewear ASP63 $170.99 New Millennium Eyewear ASP63 Eyeglasses for Unisex are available at BestBuyEyeglasses.com in the following colors: Black. The frame material is Metal. These frames accept prescription lenses. |
Millennium Unisex
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